Earlier this year, Barry McGeough and I wrote a piece for The Robin Report on what AI agents really mean for retailers and brands—why they’re an enormous opportunity, and why they’re also a threat if your product data isn’t ready for machine consumption.
AI is already advising shoppers on what to buy.
And if your products aren’t machine-readable, structured, and connected… they won’t show up.
The landscape is moving fast, but the core message holds:
Retailers must make their products “AI-discussable” or risk disappearing from the digital shelf.
Give it a read: therobinreport.com/the-ai-agent-survival-guide-for-retailers/