Last month at MWC Barcelona, Eric Cassavant of Wiliot presented a visionary guide to the role of Ambient IoT in the future of 5G and 6G networks—at one of the telco industry’s most high-profile events.
He closed his talk with a powerful demonstration: the AmbAI app in action. It showed how an AI assistant (or agent) can engage with real-time data streaming from everyday products—in this case, perishable shrimp.
The demo was based on work with a real supermarket client. While some details were altered for confidentiality, the insight remains clear:
Products have much more to say than most people realize
Whether you’re:
- A shopper who wants to know if food is still good,
- A store clerk trying to balance shelf life and freshness, or
- A CEO assessing the health of your supply chain…
Physical AI: More Than Just Robots
This kind of interaction is what NVIDIA CEO Jensen Huang recently described as “Physical AI” in his CES and GTC keynotes.
While he focused on robots, the potential grows exponentially when those robots—or any AI agent—have deep knowledge of everything around them: what it is, where it came from, and what’s happened to it.
It’s no wonder Huang is bullish on the idea: imagine the GPU horsepower required to support 5 trillion smart, talking products streaming data to the cloud 24/7.
This Is the Opportunity We’re Building at AmbAI
At AmbAI, we’re focused on enabling products to talk—to people, and to their producers. It’s a new class of user experience, powered by real-world context and ambient intelligence.
We call it:
Ambient Intelligence—the next AI.
If you want to see what this future looks like in practice, don’t miss Eric’s talk. It’s a great example of how AI can turn trillions of things into smarter, more helpful agents in our everyday lives.